glam|our

glam|our «GLAM uhr», noun, verb, adjective.

–n.

1. a mysterious fascination; alluring charm; magic attraction: »

The glamour of Hollywood draws many young people there every year.

2. a magic spell or influence; enchantment: »

Like that maiden in the tale Whom Gwydion made by glamour out of flowers (Tennyson).

–v.t.

to bewitch, charm.

–adj.

having special appeal to investors: »

Glamour and conglomerate issues continued to twitch erratically. Among the more active stocks, Republic rose 3⁵/₈, to 61¾; Control Data declined 2¹/₈, to 122, and Whittaker Corporation rose 3¾, to 74 (New York Times).

╂[originally Scottish, alteration of grammar or its variant gramarye occult learning; a spell]

Usage The spelling glamor is making slow but steady headway. The adjective is usually glamorous.